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Northwind Supply rebrand
A full identity system for a Pacific Northwest outdoor goods company, from logotype to packaging.
- Client
- Northwind Supply
- Year
- 2026
- Discipline
- Brand identity
- Role
- Identity, Art direction, Packaging
01Northwind had grown from a garage operation into a regional brand, but its identity still looked like a garage operation. The brief was to keep the honesty and lose the clutter.
We rebuilt the brand around a single idea: gear labels. Every touchpoint, from hang tags to the webshop, borrows the plain-spoken layout of a well-made field label.
Deliverables
- 01Logotype and monogram
- 02Typography and color system
- 03Packaging and hang tags
- 04Brand guidelines
The rebrand launched with the spring catalog. Wholesale inquiries doubled within the first quarter.
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