About / the practice
Avery Lane
Independent designer and art director · Portland, OR
For the last nine years I have worked with founders, publishers, and cultural institutions on identity systems, websites, and campaigns. Before going independent I led design at a brand studio, where I learned that the best work comes from small teams with clear opinions.
My practice is deliberately small. You work with me directly, from the first conversation to the final files. Most projects run four to eight weeks and end with a system your team can actually use.
Booking projects for autumn 2026
Approach / how I work
Start from the content, not the decoration.
Fewer, better elements. Every project gets a small system, not a pile of assets.
Ship real things early. Static previews lie; prototypes tell the truth.
Services / what to hire me for
Brand identity
Service/01
Naming support, logotype, color, typography, and the usage rules that keep it consistent after handoff.
Web design
Service/02
Marketing sites and editorial layouts, designed in systems and delivered ready to build.
Art direction
Service/03
Campaigns, photo direction, and print pieces that extend the identity into the world.
Design systems
Service/04
Component libraries and documentation so in-house teams can grow the work without me.