Atlas Analytics product site

A marketing site and component library for a data startup that needed to explain a complex product simply.

Client: Atlas Analytics
Year: 2025
Discipline: Web design
Role: Web design, Design system

Analytics dashboard with charts on a dark screen

Atlas sells analytics to operations teams, and its old site explained none of that. We started from the product screens and wrote the page around what the tool actually shows you.

The design system came first: type scale, spacing, and a small set of diagram components. The pages assembled themselves from there.

Deliverables

01Marketing site design
02Diagram and chart components
03Design system documentation

Laptop showing analytics charts on a desk — 01 / Product in context

Hand pinning wireframes to a planning wall — 02 / System planning

Signup conversion rose forty percent after launch, and the in-house team has shipped six pages since without outside help.

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