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Solstice Festival campaign
Posters, wayfinding, and a social campaign for a midsummer music festival.
- Client
- Solstice Festival
- Year
- 2024
- Discipline
- Art direction
- Role
- Art direction, Campaign design
04Festival identities usually shout. Solstice happens in daylight that never quite ends, so the campaign whispers instead: pale gradients, long shadows, type that leans like evening light.
The system had to work on a phone screen and on a four-meter banner. We designed the extremes first and let the middle sizes follow.
Deliverables
- 01Campaign concept
- 02Poster series
- 03On-site wayfinding
- 04Social kit
The festival sold out two weeks earlier than the previous year, and the poster series was picked up by two design annuals.
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